Mary-Kate and Ashley Olsen have officially lost it. Their brand, The Row, along with artist Damien Hirst created 12 exclusive backpacks. These bags are made of black patent, Nile crocodile and each bag is signed and decorated either by dots or prescription pills. Yes that's right, pills. They went on sale this past Wednesday, December 11, at the L.A boutique and e-tailer, Just One Eye. And what was the price you ask? $55,000... that is like 1,800 times more than the average backpack. I understand that Nile crocodile may be expensive but the price tag is ridiculous especially since the backpack isn't even cute. And what is the deal with the pills? Pills are supposed to be in a bottle IN the purse, not on it. I guess if you forget to take your pill in morning, you could always just peel one off of your bag. The dots are a little better but it reminds me of a twister board made of crocodile. It's just not anything special, it's weird. So the question is; who will buy these backpacks? The Olsens' other bags range from $2,350 to $39,000 which have been a huge hit at Barneys. I would love to know who would pay such an absurd amount for a small bag. I mean a classic Chanel purse is around $5,000 and they usually aren't found on the arm of the average woman. Why would anyone want to pay 11 times that amount for something so ugly? It could be because a portion of the $55,000 benefits UNICEF, I don't know how much goes to the cause but at least they are donating some of their profit. Maybe someone would buy it just to say they own one of the twelve made or maybe if they are fans of Damien Hirst's art. Either way it is a massive waste of money. I guess it's safe to say that this backpack is not on my Christmas list this year.
<< Designers Mary-Kate and Ashley Olsen

I agree. Why would anyone pay so much money for such a small thing. These days prices are ridiculous. You could get these items that look and are just as similar for a better price. They are just wasting their time. Unless someone has a decent amount of money and is dumb enough to buy it.
ReplyDeleteI agree with RileyKerr, this bag is incredibility UGLY. You would have to be completely insane to buy an ugly bag like this.
DeleteGreat post! I thought it was funny the way you worded things, it was very clever of you to do so. I feel like you would have to be completely out of your mind to even buy a bag as ugly as this. The three of them have to be messed up in the head to make a bag like this.
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